Television Advertising in India:
In India, television advertising is the most popular type of advertising. Marketers like television advertising because of its lowest cost per reach deliverable among all other media vehicles. Through Television advertising, a brand can reach to entire Indian Television audience in a single instance. And for reaching out them for multiple times, a brand can increase the number of frequency of that particular Television advertising. Television advertising is more impactful than other media because it engages with two senses of audience, eyes and ears.
- The number of Television channels in India is more than 1000. And we marketers divide them into different categories.
- General Entertainment Channels: – Star Plus, Colors, Zee TV, &TV, Life OK, Sony, etc.
- Movie Channels: – Star Gold, Sony MAX, Zee Cinema, UTV movies, Movies OK, etc.
- News Channels: – Zee News, ABP, AAJ TAK, Times Now, News Nation, etc.
- Cartoon: – Disney, Cartoon Network, Pogo, Nick, Sonic, Hangama, etc.
- Sports: – Star Sport, Sony Six, Ten sport, Ten Cricket, Nimbus, etc.
- Music: – B4U, Sony Mix, MTV, Zoom, Masti, ETC, etc.
- Infotainment: – National Geography, Discovery, etc.
- Regional: – Asianet, ETV, MAA, Sun Network, Polimer, TV5, etc.
In India, Television is broadcasted through ‘Direct to Home’ and Cables. DTH service providers are Tata Sky, Dish TV, Videocon, Airtel DTH, Relience, etc. Some cable operators are DEN, Hathway, Siti Cable, Fastway, Digi cable, Kerela Vision, IN digital, GTPL etc.
BARC, Broadcast Audience Research Council is an organization which is taking care of viewership data for television in India. BARC is a consortium of the apex bodies of advertising and media agencies, advertisers and of broadcasters.
Television Advertising Deliverables:
There are lots of deliverables or properties in Television advertising . And some of them are as followed: Regular FCT AD / Video Ad, ASTON Band, L- BAND, Scrollers, Logo Bug, Teleshopping, Laptop Branding, Weather Report, BG Logo Display, etc. Aduniverse Media LLP could make and execute any other kind of Television advertising property as well according to the advertising campaign of any client.
Aduniverse Media LLP – A Pan India Television Advertising Agency
Aduniverse Media LLP is among the best Television Advertising Agency in India. We can advertise in almost every television channel all across India. With our exclusive tie up across all TV channels, our clients could be assured of best television Advertising rates. You could contact Aduniverse Media LLP , a PAN India television advertising agency either through email email@example.com or calling us at 9911067461 . We also facilitate our television advertisers to get their TV commercial produced on best possible rates with the help of our in-house studio.
Advantages and Best Practices of Television Advertising:
- Television advertising is best for targeting the mass audience. By broadcasting an ad on any particular television channel one could reach out to the entire population of India who so ever watch that Channel. If any advertiser wants to reach out to PAN India, television advertising is the best. Cost per reach is nominal among all other media.
- Television advertising caters to two senses of humans, eyes and ears. So it is using the benefits of visual and audio communication both.
- Sometimes the ad positioning, time band & Value additions play very important role in the success of any Television advertising campaign, so our media planners at Aduniverse Media LLP suggest our clients to pay some nominal premium to get best result from our radio advertising campaign.
- Aduniverse Media LLP is research driven company and TAM (Television Audience Measurement) helps us in providing best solutions to our clients’ unique television advertising campaign. With the help of TAM we could suggest best television channel which could reach to the target audience of our client perfectly. Or we could suggest the best programs of the day which could target any specific kind of audience. Similarly TAM answers other kind of queries such as when do audience watch most, what kind of audience each television channel has, and the average time spent by a audience on a television channel.