Radio Advertising in India:
Radio has been among one of the cheapest mode of infotainment in India for a very long time. Radio broadcasted to almost 99% of the population of India. India’s first private FM radio station was Radio City Bangalore, which was launched on July 3, 2001. Till 2016 there were 243 private FM Channels operating in 86 cities of India and these channels were covering 26 states and three union territories. Government of India did organize the third phase of auction in 2016 and with the help of it they were expecting to expand to 294 cities with 835 channels. Some of the popular private FM channels in India are Radio City, Radio Mirchi, BIG FM, RED FM, FEVER FM, Mantra and My FM. And the larger radio markets in India are Delhi, Mumbai, Chennai, Kolkata and Bengaluru. New innovations and technologies increased scope in internet, satellite and community radio which will create new opportunities in radio advertising. As of now, community radio is free from advertising.